Va Va Verve
The Challenge & Approach
Industry: Health & Wellness / Food & Beverage
Who they are :
Va Va Verve is a UK-based health and wellness brand founded by Oliver Cookson, the entrepreneur behind Myprotein®.
Objective :
Create 8–10 punchy social videos highlighting the new product range and capturing the vibrant health and fitness lifestyle at the heart of the brand.
Project Overview
Natasha Lloyd, Verve’s Social & Community Engagement Manager, came to us with a creative concept: a series of bottle shots showing the powder being poured and mixed with water — each set against a different backdrop.
The Socials Club team took the idea into planning and sketched out multiple ways to achieve a seamless, repeatable look. We ultimately designed a custom camera rig to hold the glass bottle in the exact same position across each location. This allowed us to film the full mixing process multiple times and later splice together the best moments from each setting — giving Verve maximum flexibility in the edit.
We managed the full production end-to-end:
Creative Direction & Concept Development: Collaborated closely with Verve's team to develop a concept that aligns with their brand identity.
Location Scouting: Identified locations that reflect the brand's dynamic and health-conscious image and that fit their choice of cast.
Production: Executed a multi-day shoot using high-end equipment, including the Arri Alexa 35 to capture cinematic visuals.
Post-Production: Handled editing, color grading, sound design, and motion graphics to produce a polished final product.
Deliverables: Provided multiple formats suitable for various platforms, including social media cutdowns and vertical edits for TikTok and Instagram Reel
Our Role
“We really loved shooting with Socials Club. The footage was high quality and gave us loads of flexibility — we ended up repurposing it into snappier, hookier edits for our product launches. The team were great to work with. We’d absolutely work with them again.”
— The Verve Team