Va Va Verve
Project Overview
Health & Wellness / Food & Beverage
Industry:
Va Va Verve is a UK-based health and wellness brand founded by Oliver Cookson, the entrepreneur behind Myprotein®.
The brand aims to revolutionise the wellness industry by offering transparent, high-quality, and effective supplements.
Client Overview
Verve approached Socials Club to produce 8–10 social media films that showcased their new product range and captured the lifestyle that comes with drinking Verve. The goal was to create content that felt bold, energetic, and style-led.
We managed the full production end-to-end:
Creative Direction & Concept Development: Collaborated closely with Verve's team to develop a concept that aligns with their brand identity.
Location Scouting: Identified locations that reflect the brand's dynamic and health-conscious image and that fit their choice of cast.
Production: Executed a multi-day shoot using high-end equipment, including the Arri Alexa 35 to capture cinematic visuals.
Post-Production: Handled editing, color grading, sound design, and motion graphics to produce a polished final product.
Deliverables: Provided multiple formats suitable for various platforms, including social media cutdowns and vertical edits for TikTok and Instagram Reel
Our Role
Natasha Lloyd, Verve’s Social & Community Engagement Manager, came to us with a creative concept: a series of bottle shots showing the powder being poured and mixed with water — each set against a different backdrop.
The Socials Club team took the idea into planning and sketched out multiple ways to achieve a seamless, repeatable look. We ultimately designed a custom camera rig to hold the glass bottle in the exact same position across each location. This allowed us to film the full mixing process multiple times and later splice together the best moments from each setting — giving Verve maximum flexibility in the edit.
The Challange
“We really loved shooting with Socials Club. The footage was high quality and gave us loads of flexibility — we ended up repurposing it into snappier, hookier edits for our product launches. The team were great to work with. We’d absolutely work with them again.”
— The Verve Team