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The Challenge & Approach

Industry: Health & Wellness / Food & Beverage

Who they are :

Va Va Verve is a UK-based health and wellness brand founded by Oliver Cookson, the entrepreneur behind Myprotein®.

Objective :
Create 8–10 punchy social videos highlighting the new product range and capturing the vibrant health and fitness lifestyle at the heart of the brand.

Project Overview

Natasha Lloyd, Verve’s Social & Community Engagement Manager, came to us with a creative concept: a series of bottle shots showing the powder being poured and mixed with water — each set against a different backdrop.

The Socials Club team took the idea into planning and sketched out multiple ways to achieve a seamless, repeatable look. We ultimately designed a custom camera rig to hold the glass bottle in the exact same position across each location. This allowed us to film the full mixing process multiple times and later splice together the best moments from each setting — giving Verve maximum flexibility in the edit.